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By Crystal Mazuera 17 Jan, 2018

One of the major decisions business owners, doctors and dentists must make is whether to hire a marketing manager, a marketing agency or to try to do it themselves. Here are 4 reasons why hiring a marketing agency is the best option hands down.

1. It’s Cheaper than Hiring an Employee.



Most dentists, doctors and business owners assume that hiring an employee to handle all of their marketing efforts is the most cost effective way to handle one of the most important aspects of their business. Unfortunately, this just isn’t true. When you consider all the costs of an employee with benefits and paid time off the cost doubles and nearly triples compared to hiring an agency to handle your marketing. In addition, you don’t have to worry about on boarding, training and supervising an agency.

2. You Get a Team of Experts Vs. One Person

The headache of hiring new employees and hoping they are truly as skilled as their resumes state is one of the biggest frustrations of business owners, especially in the dental and medical fields. When you hire an employee to handle your marketing efforts they’re usually highly skilled in one or two aspects of marketing such as graphic design, copywriting, email marketing or SEO. When you hire an agency, you get a team of experts who specialize in each area that is vital to modern digital marketing. This is key to the success of any marketing efforts.

3. You Can Focus Your Time on Your Patients

One of the most common reasons given by dentists, doctors and business owners for not hiring a marketing agency is that they plan to save money by doing it themselves. It usually only takes a month of this (if not less) for them to realize how much time and experience is needed for a successful marketing strategy. Hiring an agency gives you peace of mind that experts are handling the part of your business that drives sales and allows you to focus on your relationships with your patients and employees. Just like you’re an expert in your field, here at MW Marketing we are experts in ours.

4. You Don’t Have to Try to Stay in the Loop

One of the toughest aspects of marketing for business owners is the need to constantly stay up to date with trends and developments

with the internet, social media and advertising and marketing in general. Not to mention analyzing current strategies, planning future strategies and evaluating your target audience. These things are just a small fraction of what a successful marketing strategy entails and require hours a day of research and development. The time you would spend trying to keep up would be much better spent focusing on the aspects of your practice that drew you into this field, keep you here and that you excel in.

As you can see, hiring a marketing agency is the best option no matter how you look at it. Don’t run yourself ragged trying to do it all yourself when there’s a team of experts right in front of you that will make you far more money than they will cost you while saving you hours of time each day. It’s simply a good business decision and a way for you to get peace of mind while growing your practice in ways you never realized were possible. 

For a free consultation, call us today at 469-854-9912. 








By Crystal Rhiannon 02 Jan, 2018

It’s pretty common knowledge in today’s world that a website is not just an extra, it’s mandatory for a business to grow and succeed. But it’s not enough to just have a cookie cutter website. This is a place potential clients come to learn more about you and your practice. These 5 pages are some of the most important when it comes to sprucing up your site. 

1. About Page

The relationship between dentist and patient is all about trust and feeling comfortable. Since so many people have anxiety around dental appointments and professional oral health care, the ‘About Page’ gives you a chance to let patients get to know you and your team. It’s a great time to highlight what makes your practice different and why they would feel comfortable there. Really let you and your team’s personalities shine through with great images and interesting information. Make sure to include high-quality images of the office and any special features you offer such as beverages while patients wait or in-room televisions with video streaming services.

2. Testimonial Page

Just like reviews on your Facebook page and Google, potential clients and patients look to see past experiences from others when trying to make a decision on something as important as a medical or dental provider. It’s important to carefully choose and display testimonials that show off the best of your services and team. You want to display just enough testimonials to show the many sides of your practice without making the page too busy as many people stop reading them after a few.

Another great idea for a testimonial page is some before and after images along with details about the patient and procedure. These help tell the patient’s story in a way that shows true tangible results. Before and after testimonials are one of the best ways to show your talent and skills to potential new clients.

3. Book Appointment Page

Appointment setting over the phone is so last year. Not for everyone, of course, but many people simply find it easier and more convenient to book or request an appointment online instead of having to call the office. The more user friendly your Book Appointment page is the more likely people are to actually book with you instead of closing down the window and telling themselves they’ll worry about it later.

4. Payments and Insurance

One of the biggest concerns potential clients have when looking for a provider is whether or not they accept their insurance. It’s really helpful for both your office staff and clients if you list clearly on your website which insurances are accepted and whether or not payment plans are possible for those without insurance. One of the most popular ways to pay for medical and dental procedures these days is through CareCredit. Be sure to indicate whether or not that is an option for patients at your practice on this page.
 

5. Home Page


Even though the Home page is an obvious choice when it comes to the most important pages for a dental practice’s website, it often gets overlooked or is so stuffed with information that it’s overwhelming for the user who is seeking to learn more about your practice. 

When designing your home page be sure it has links to all of your important pages in an easy to navigate, yet aesthetically pleasing way. Make sure the images are high quality and invoke positive, inviting feelings.

A website is not only an important tool for any business but in this day and age it has become imperative to success. With consumers spending several hours of their day in front of screens, a website is an easy way for them to find out more information about your practice as they hurry about their busy lives. 

If you feel like your website may need an update or you still don’t have one at all, call us today at 469-854-9912 or email us at info@marketingmw.com to find out how we can help.









By Crystal Rhiannon 02 Jan, 2018

Still running ads in your local mailers and hoping for the best? If you are, you’re missing out on an incredible wealth of resources right at your fingertips. Literally. The potential growth of your practice is right there in that Facebook app sitting innocently on the home screen of your phone. Still not convinced? Here are 5 reasons why you need to start advertising on Facebook RIGHT NOW.

1. It’s Where Your Clients Are

No one goes out of their way to see ads. In fact, many go out of their  way to avoid them. Guess how many people toss those mailers in the trash as soon as they open their mailbox? Actually, it’s probably bets if you don’t. 

You have to meet your current and potential clients where they spend their time and right now just about everyone is on Facebook. A new study shows that the average person will spend almost five and a half years on social media in their lifetime. What are you waiting for?

2. It’s the New, More Affordable Television Ad

People hate ads. This shouldn’t be a surprise to you. They hate them so much they will pay to access forms of television, music and other entertainment without ads. 

In the past, what was the number one platform you wished you could afford to advertise on? Television. It got your message in front of the most amount of people in a place they spent the most time. 

But things have changed and people aren’t spending their time in front of the big screen watching cable anymore. Instead, their eyes are glued to their lap, staring at a small screen watching short videos, reading blogs and checking the daily rundown of their friends’ lives.

Advertising on Facebook is now more powerful for most businesses, especially small and medium sized ones, than television. Not only is it more affordable but it allows you to hone in on exactly who you want to share your message with.

3. It’s Highly Targeted

Facebook advertising is an extensive and highly complex universe located just behind the daily feed you see each and every day. If you’ve accessed it before you probably know how daunting it can look for someone unfamiliar with the process. That’s because access to so much data has opened so many doors for marketers to reach highly specific and segmented audiences. 

You can target audiences based on their ages, income levels, interests, behaviors and even ones who have visited your website in the past or read your blogs. It’s really incredible how detailed you can get in order to maximize your advertising budget strategically.

4. It’s Incredibly Effective

There are thousands of success stories out there that show how Facebook advertising has increased marketing results for businesses and practices by up to five times the average ROI. In the past two years, social media advertising budgets have doubled worldwide according to research and those numbers continue to grow exponentially. That’s why it’s more imperative than ever to start advertising on social media before the costs increase.

5. The Options Are Limitless

Facebook’s advertising platform gives you so many options to create, run and manage ads that sometimes it can be overwhelming. From videos to lead generation forms to full screen experiences, you can completely customize every aspect of the end result and user experience. Can’t decide on what will work best? You can run tests that compare ads against each other so you can put your advertising budget behind the ones that perform best. There’s no need to run ads anymore without knowing what the results will be before hand. Not only does this save you money but it improves the effectiveness and quality of your ads in the long run.

Facebook advertising can be complicated and in order to get the most for your money it really should be handled by experts like the ones here at MW Marketing. Our team of Facebook ad experts will create a completely customized strategy to reach your existing clients and bring in new ones in order to help your practice grow to its true potential. 

For a free consult, call us today at 469-854-9912.









By MW Marketing & Consulting 09 Dec, 2017

So, you finally created a Facebook page for your practice after hearing for months maybe even years about how necessary it is to grow your client base, but now you aren’t sure what to do with it. Don’t worry, you aren’t alone. If you didn’t grow up with social media in the palm of your hand there’s definitely a learning curve. Today we’ll discuss the basics of how to use your page on a day-today basis, but to unlock the true potential of social media for growth it may be time for you to call in the experts.

By MW Marketing & Consulting 30 Nov, 2017

Are you seeing 20-30 new patients a month? If you aren’t, it might be time to consider taking a good look at your current marketing tactics. Here are 4 essential digital marketing tools that you should be investing in to grow your practice:

By MW Marketing & Consulting 18 Nov, 2017

As a business owner in today’s rapidly evolving digital marketplace, it’s important to stay up to date with the latest trends and updates on social media. With several platforms in constant competition for the top spot for business advertising and marketing, it can be a lot of work to stay informed. That’s where we come in. Our expert social media team here at MW Marketing and Consulting keeps their hands on the pulse of social media marketing so you don’t have to. Here are a few of the most recent updates on the biggest platforms:

By MW Marketing & Consulting 18 Nov, 2017

Scroll through your Facebook feed right now. Chances are that as you do you’ll probably see that 3 out of the first 4 “sponsored” posts on your feed are videos. In 2016, video content started to shine bright in the world of digital marketing. Now, in 2017, if you aren’t producing video content, many people are just scrolling right by your ads.

By MW Marketing & Consulting 18 Nov, 2017

It’s the most wonderful time of the year, but most local retailers feel nothing but panic during the holiday months. Over the next 30 to 60 days your business will make more than it probably has all year, but only if you play your cards right. Digital marketing and advertising have changed the landscape for businesses of all sizes and it can be hard to keep up when your days are already filled with the day-today of running a successful business. If you only have time to focus on a few digital marketing strategies during the holiday season, here are our recommendations.

By MW Marketing & Consulting 07 Nov, 2017

The world of digital marketing is constantly evolving. Building a successful website and making sure that it ranks well on search engines is not something that you do one time and then walk away from. It requires constant tending, almost like a garden. As Google algorithms grow in intelligence, SEO strategies must adapt to the evolving changes or get left behind. If you learned all about SEO when you first built your website 5 years ago, the bad news is most of those practices are now useless. Even SEO practices from only 2 years ago are completely outdated now. Here are a few to start with so you can decide for yourself how badly your SEO strategies need updating.

By MW Marketing & Consulting 24 Oct, 2017

We’ve talked to so many small and medium size businesses owners who feel defeated before they’ve even begun when it comes to digital marketing because they just don’t have the budget to compete with the big spenders in their industry. We’re here to tell you that there is absolutely hope for budgets of all sizes to stand out online and bring in new customers. The key is a creative content strategy and a team that knows how to best utilize every penny in your budget.

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